Senior Digital Art Director and Creative Technologist with 12 years of experience in agency workflows. She is an expert in integrating generative AI into professional design pipelines and managing software migrations.
Elena Vance is a veteran digital creative who has led design teams for major tech startups and advertising agencies. Her expertise lies in the intersection of traditional graphic design and emerging technologies, specifically focusing on how to ethically and efficiently integrate AI tools like Midjourney into commercial workflows. She provides technical guidance on vector file management for print, web image optimization (WebP/AVIF), and the complex transition from Adobe to affinity suites. Elena’s content addresses the technical and legal challenges freelance designers face in a rapidly automating industry.